About Us

Hercules Electric Vehicles was founded in Detroit on December 26, 2018 by James Breyer.  James founded Hercules with a vision to bring customizable electric mobility products to market, starting with Hercules high-performance marine eDrive and other exciting electric mobility products, in recreational electric mobility segments.  He wanted to do this in the most efficient way possible, ensuring the company stays true to it’s principles of environmental, social, and financial responsibility. He is joined by  Julie Tolley, as co-founder in the mission to bring Hercules EVs to reality.

Our approach is different, we developed a modular "Powered by Hercules" technology platform and intend to use existing industrial capacity wherever possible.  This combination of modular design paired with our assembly approach, allows Hercules to bring exciting electric mobility products to market faster and with higher levels of personalization and craftsmanship. It also means we don’t have to add redundant manufacturing capacity where it isn’t needed.  

This approach to modular, lean manufacturing means our systems are not only eco-friendly, our manufacturing is too. We’re also focused on providing the most luxurious experience available in the market, while providing custom supercar-like performance, whether on-road or off-road. We are creating fun electric recreational mobility exactly as you want it to be. It’s a fully connected vehicle experience with both the passenger and driver in mind. The Hercules electric platform is powerful enough to take you, wherever you’d like to go, on land or water. 

• Cross-functional experience in operations, P&L, strategy, and product development and launch
• VP of Product Strategy at Gentherm
• VP Endurant Transmission at Eaton